Super User Annual Conference 2015
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Thursday, November 6 • 3:05pm - 3:55pm
HollyFrontier: Resurrecting Super User Programs Post Go-Live to Drive Business Value

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HollyFrontier implemented SAP several years ago. They had identified gaps in the utilization of SAP and in correctly following the processes that SAP sets forth in some areas. The opportunity to improve SAP utilization, follow standardized business processes, and increase overall ROI from the use of SAP was recognized.  One of the key success factors to accomplish this was to build a Super User framework that would be piloted, assessed and repeated throughout the organization.  In partnership with Abreon, HollyFrontier created an approach to building and sustaining Super User Communities throughout the organization.


In order to ensure success, HollyFrontier leveraged a creative approach to ensure the right people were engaged, the end user community was aware of the program, the super users received the education required to be successful with their new role, and rewards and recognition programs were put in place to help gain momentum and ensure sustainability long term.  Key elements of the program included:


  • Assessing the organization by location and determining the right mix of super users
  • Communicating early and often with custom branding, using simple communication vehicles to drive excitement and awareness
  • Building a training program that includes eLearning, Instructor Led Training, and Job Aids to ensure the Super Users have the information required to do their jobs as well as to share with the end user community
  • Ensuring Super Users have system, process and soft skills required to be effective in their role
  • Packaging the Super User program to be repeated in other parts of the organization, and incorporated into the overall support of HollyFrontier
  • Establishing a long-term sustainable program with flexibility based on the changing needs of the organization over time

 We aren’t finished yet.  As the program continues to grow beyond its initial stage, HollyFrontier plans to implement measurement tools to provide management empirical and statistical data.  HollyFrontier has purchased and is implementing KNOA to measure gaps and areas of risk as well as opportunities for immediate improvement. This data will also be used to demonstrate improvement and identify focus topics for future improvement.

avatar for Blake Abbott

Blake Abbott

Director, Business Process Management, HollyFrontier Corporation
HollyFrontier Corporation (NYSE: HFC) is among the largest independent petroleum refiners in the United States with operations throughout the mid-continent, southwestern and Rocky Mountain regions.  In his current position, Blake is responsible for the oversight of all business process... Read More →

Jennifer Helgeson

Performance Consultant, The Abreon Group

Thursday November 6, 2014 3:05pm - 3:55pm CST
Club Lounge - 12th Floor

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